Inside the creative mind.
Meet Charli
Behind the design.
Hi, I’m Charli McLemore, the designer and creative problem mind behind Charli Creative.
I combine strategy, curiosity, and visual thinking to develop brand identities, campaigns, and designs that help communicate ideas more clearly. My goal is not only to create something that looks good, but to understand what it needs to say, who it needs to reach, and how it can leave an impact.
Deep Dive
Creativity lives here.
Before Charli Creative became a design studio, creativity was simply how I made sense of ideas and the world around me. Today, Charli Creative reflects that connection between artistic exploration and strategic thinking.
My background began in traditional and digital art, where I developed an appreciation for storytelling, composition, color, and the emotions visuals can create. As I explored graphic design, photography, digital experiences, and marketing, I became increasingly interested in what happens behind the visuals: the decisions, behaviors, and strategies that make creative work effective.
That curiosity eventually led me to branding and visual communication. I found that I was most energized by projects and develop it into a clear and cohesive creative direction.
I specialize in brand identities, campaign design, social media design, and visual communication. I work with businesses, organizations, and individuals who want to communicate an idea, message, or purpose.
Some arrive with a clear vision that needs to be brought to life. Others come with a vision or a sense that something is not quite working. Wherever the project begins, I help bring the pieces together with creativity.
Through research, conversation, and creative exploration, I transform ideas into visual directions that feel distinctive, cohesive, and aligned with each project’s goals.
Design influences how people understand a brand before they read every word, learn its full story, or experience what it offers.
That is why my process begins before the designing does. I take time to understand the purpose behind the project, the audience it needs to reach, and the impression it should leave. Those insights create the foundation for every creative decision, from the overall direction to the smallest visual detail.
It is design shaped by strategy.
Over the past five years, I have worked with more than 50 clients across eight industries, including nonprofit, healthcare, consumer products, education, startups, and small businesses.
My work has ranged from complete visual identities and campaigns to social media assets, event materials, and packaging. Along the way, I have also earned two state-level awards and one international award for my work.
Every project has strengthened my ability to adapt to different audiences, industries, goals, and creative challenges without losing sight of the larger purpose behind the work.
Many values shape who I am, and I make sure my business embodies them.
Creativity: I value ideas that feel original, thoughtful, and connected to a larger purpose.
Reliability: A strong creative process depends on trust. I value clear communication, organization, accountability, and following through on the details that help projects move forward smoothly.
Versatility: Every brand, audience, and challenge is different. My multidisciplinary background allows me to adapt across industries, formats, and creative needs while maintaining a consistent level of thought and quality.
Contribution: I want the work I create to provide real value. Whether it helps a nonprofit communicate its mission, gives a new business confidence, or helps an established brand reconnect with its audience, every project should contribute to something meaningful.
Hey, you’ve made it this far!
While I love everything art and design, you probably know that by now. Outside of creating, I’m usually planning my next trip, getting hooked on a good mystery or crime series, or spending time with my two cats. You’ll also most likely find me out with friends, probably grabbing something to eat or going for a walk.
And, of course, much of my time right now is dedicated to my education. I’m currently a marketing student at Bentley University, where I’m involved in Bentley East Asian Dance and Delta Sigma Pi.
