Doggy Duty Walking Service
Role: Designer, Web Designer, Digital Artist
Software: Illustrator, Wix, Procreate
Logo Design, Website Design
About the Brand: Doggy Duty Walking Service is established in several New York and Connecticut areas, with highly vetted dog walkers. Before services begin, they arrange for clients to meet their walker to ensure both the client and their pet feel comfortable. They take pride in their 20-year professional reputation for reliability, flexibility, and consistently excellent service.
Project Goals: Develop a rebranded logo and website that accurately reflects the company’s professional standards and identity. Additionally, the client sought a website with distinctive colors that was unique to their brand. It was also essential that the new website be user-friendly and easy for the client to update and maintain independently.
Target Audience
The Parent
The Parent is caring, dependable, and values responsibility, trust, and routine. They are motivated by family life, creating safe environments, and building lasting relationships with service providers. Their lifestyle prioritizes predictability, comfort, and multitasking.
The Professional
The Professional is organized, efficiency-focused, and values punctuality, reliability, and discretion. They are motivated by streamlined services, time management, and trustworthy systems. Their lifestyle is busy and fast-paced, placing a high premium on dependable support. Their mindset is practical and results-driven.
Design Decisions
Logo Suite
The font selection brings personality while still feeling trustworthy and professional. Similarly, the color palette reflects boldness, energy, and a strong passion for caring for pets. Together, they communicate a brand that is both confident and compassionate.
The new logo, featuring a Great Dane, was inspired by the owner’s own dog. It is designed to be simple and professional, appealing to clientele who deeply value the quality of care their pets receive.
Website Design & Digital Art
The website design is professional while remaining vibrant and eye-catching. In addition to the site design, the client requested custom artwork for the homepage that reflected their color palette and captured the scenery of their local surroundings.
Font Choice & Color Palette
The font selection brings personality while still feeling trustworthy and professional. Similarly, the color palette reflects boldness, energy, and a strong passion for caring for pets. Together, they communicate a brand that is both confident and compassionate.
Outcomes
This project was completed during my internship with Local Social Media, a marketing agency. It was one of my first experiences working with both an agency and real clients. Through this opportunity, I learned the fundamentals of client collaboration, UI design, and began developing my skills in Adobe Illustrator. One of the most rewarding outcomes was the client’s enthusiastic response to the customized artwork created for their website, which added a personal and visually engaging element to the final design.