Little Adventures
Role: Designer & Brief Creator
Software: Illustrator
Brand Identity
About the Brand: Little Adventures creates versatile clothing that lets kids explore everyday adventures with comfort and confidence.
Project Goals: Develop a playful and dynamic logo and brand identity for Little Adventures that captures the spirit of exploration and fun, appealing to both kids and their parents.
Target Audience
The Parent
The Parent is an outdoors-loving mom or dad who embodies energy, practicality, and optimism. They are driven by interests in weekend hiking, eco-friendly gear, and sharing hands-on learning moments with their kids, and they strongly value comfort, durability, and family bonding. Their lifestyle centers on active, nature-focused adventures, choosing products that let children move freely, stay comfortable, and feel confident exploring the outdoors.
The Gift Giver
The Gift Giver is a caring aunt, uncle, babysitter, or older sibling who embodies creativity and thoughtfulness. They are driven by interests in street festivals, art, and gifting quality items, and they strongly value versatility, aesthetic appeal, and self-expression. Their lifestyle revolves around discovering fresh, playful brands that merge style and function.
Design Decisions
Logo Suite
The word mark uses a playful, thick serif font to emphasize the brand’s playful nature. The llama brand mark for Little Adventures represents curiosity and exploration, resonating with kids' adventurous spirits. Its friendly, approachable design appeals to both children and parents.
Color Palette
The color palette is vibrant yet grounded, featuring muted earthy tones that reflect the children's clothing industry. It maintains a natural, approachable feel while helping the brand stand out from competitors.
Outcomes
While this was a creative brief, it provided an opportunity to develop a children’s clothing brand that balances playful energy with thoughtful design. The product itself is made for children, but the branding needed to appeal to the adults (parents, guardians, and gift-givers) who are ultimately making the purchasing decisions.
Through this project, I strengthened my ability to design with multiple audiences in mind, building a brand identity that speaks to both the joy of childhood and the practicality parents look for.