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Brand Identity & Graphic Design
Untamed
Untamed is a bold and colorful chocolate brand that brings flavor to life. It’s playful, eye-catching, and built to stand out on the shelf, inviting customers into a world of fun, indulgence, and personality. Untamed is chocolate with character, designed for snackers who crave something a little more wild.
• Logo Suite
• Fonts
• Colors
• Packaging
• Social media graphics
The Challange
The challenge was to create a bold and distinctive identity that could capture Untamed chocolate’s adventurous personality while telling a unique story for each flavor. The packaging needed enough flexibility to give every flavor its own recognizable world while still feeling like part of one cohesive brand. It also needed to stand out on the shelf, communicate flavor clearly, and remain memorable as the product line expanded.
The Solution
The brand strategy brings the name Untamed to life by turning each flavor into its own character and environment. Every variety is represented by an illustrated animal with a unique color palette and setting, giving each package a distinct personality while creating opportunities for playful, flavor-driven storytelling. The tagline “Free the Flavor” connects the collection and reinforces the brand’s bold, unrestricted spirit.
A consistent packaging system keeps the full line recognizable. Each design follows the same visual structure, with a clear product label, three playful clouds, a soft shadow that grounds the character, and a subtle pattern made from the brand mark. This shared framework allows individual flavors to stand apart without losing their connection to the larger brand.
The logo suite combines a connected script wordmark with a more structured brand mark. The script captures the brand’s free-flowing energy, while the brand mark adds balance and creates a versatile element for patterns and smaller applications. Deep chocolate brown anchors the identity and connects it to the product, while each character’s brighter colors add energy, personality, and clear flavor differentiation.
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